Mtn Dew AMP Game Fuel Launch Packaging
by PepsiCo Design and Innovation
- Awarded April 15, 2020
- CLIENT: PepsiCo Design and Innovation
- 33.273
Mtn Dew AMP Game Fuel Launch is a beverage packaging and brand identity design for a ready to drink performance drink made for gamers. The visual identity is built to suit the gaming and e sports environment while avoiding common cliches. A strong graphic foundation supports future products, partnerships and consumer experiences. A complete set of launch assets was developed, covering the brand, the product and the consumer experience. The design aims to present the drink in an authentic way to e sports athletes and gamers.
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