Bronze Event and Happening Design · 2020
Fido Dido House by 7UP Free Experiential
by PepsiCo Design and Innovation
- A' Design Award 2020 Bronze Winner in Event and Happening Design
- Awarded April 15, 2020
- CLIENT: PepsiCo Design and Innovation
- Estimated Number of Design Views: 23,368
- Verification code 185BAD0EAB · Verify this award
About Fido Dido House by 7UP Free Experiential
Fido Dido House is a two day brand installation created in Covent Garden in London. The design translates the black and white two dimensional world of the character Fido Dido into a three dimensional space. Visitors move through themed areas, including a closet of iconic outfits and a kitchen pantry stocked with Fido Flakes. Further features include a fridge cool down, hammocks for resting, an interactive doodle wall, calm music and product sampling. The multi sensory setting invites guests to relax and brings the campaign message to life.
Press Kit
- Unique Properties
- The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.
- Inspiration
- Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.