Game Fuel PRO-AM Consumer Experience Experiential

Event Design Award Winner.
Awarded Golden for Good Event and Happening Design.

Game Fuel PRO-AM Consumer Experience Experiential
by PepsiCo Design and Innovation

  • Awarded April 15, 2020
  • CLIENT: PepsiCo Design and Innovation
  • 238

The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.

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Game Fuel PRO-AM Consumer Experience Experiential

Good Design

Great Design by PepsiCo Design and Innovation

Game Fuel PRO-AM Consumer Experience Experiential

Great Design by PepsiCo Design and Innovation

Inspirational Experiential Design

Game Fuel PRO-AM Consumer Experience Experiential

Inspirational Experiential Design

Game Fuel PRO-AM Consumer Experience Experiential Image

Game Fuel PRO-AM Consumer Experience Experiential

Game Fuel PRO-AM Consumer Experience Experiential Image

Game Fuel PRO-AM Consumer Experience Experiential

PepsiCo Design and Innovation

Designer of Game Fuel PRO-AM Consumer Experience Experiential


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