Jianlibao Wepop Sugar-free Sparkling Water

Jianlibao Wepop Sugar-free Sparkling Water
by TIGER PAN

• Awarded April 15, 2020
• CLIENT: Jianlibao
• 32.088

Wepop is packaging designed for a sugar-free fruity sparkling water. The PET bottle has a simple shape that becomes narrower towards the top. A silk-screen matte film gives the surface a stable grip and a soft feel. The typeface uses a pixel effect, and each character is split into separate strokes that act as building blocks. Fruits are illustrated in a pop art style, with contrasting colors of high purity marking the four flavors. The packaging aims to present a healthy drink to young consumers.