Bronze Packaging Design · 2020
Menton Flavored Water
by Sidel Machinery Shanghai Co.,Ltd.
- A' Design Award 2020 Bronze Winner in Packaging Design
- Awarded April 15, 2020
- CLIENT: Sidel Machinery (Shanghai) Co.,Ltd.
- Estimated Number of Design Views: 10,923
- Verification code D8EDDA60DE · Verify this award
About Menton Flavored Water
Menton is a packaging design for a lightly flavored water made with imported lemons. The design uses a bright color palette that recalls a sunny Mediterranean holiday. A random illustrated lemon pattern creates a relaxed mood and supports the natural and healthy character of the drink. A metallic blue tone unifies the different flavors and gives the brand a refined image. The straight bottle is made of PET and weighs only 17.85 grams in the 500 milliliter size, which saves material and energy during production.
Press Kit
- Unique Properties
- Menton is a healthy, light-flavored water with the same price as water. After enjoying 3 years of rapid sales, Menton now faces many followers crowding the market with homogeneous packages and prices. The strategy is to keep the current low price but premiumize and differentiate Menton by repositioning it as a higher value product. Most importantly, don't compromise Menton's health attribute in the new package design.
- Dimensions & Packaging
- light weight PET bottle design: only 17.85 grams for a 500 mL bottle
- Tags
- beverage, lemonade, Package Design, Graphic Design, Illustration, Lemon, flavored water, Menton
- Production Technology
- Menton uses Sidel Predis Dry Aseptic line, no need to add any preservatives.
The restyled straight bottle shape has a very light weight and very energy saving in the production process. - Design Challenge
- The first challenge we met was how to premiumize Menton and make it stand our from the competitors. We must then retain Menton's health attribute in the new high valued soft drink category, because many soft drinks give the impression of being high in sugar and unhealthy.
Another challenge is how to build a stronger brand image and further improve the relationship between brand and consumers to increase the loyalty. - Project Duration
- The project started from September 2019 and finished in December 2019. The design is done in Italy and Shanghai, produced in Beijing.
- Operation Flow
- Menton is a Ready to Drink product sold in the convenient store or market around the school in middle small cities. The target group is price sensitive teenagers aged 15 to 25.
- Research
- Our target group is the price sensitive young people aged 15 to 25, mainly students and young white collars. Most of them are single children and have grown up together with the development of China’s advanced Internet culture. Compared with their parents, they have international tastes and higher aesthetic requirements. Considering their point of view, we decided to restyle the brand personality with funny, relaxed, young, active, fashionable and positive characteristics to emotionally resonate with them and speak for them.
- Inspiration
- As Menton uses imported European lemons, a bright and jaunty color palette is applied to create an association with the ideal sunny Mediterranean holiday. The unique metallic 'Tiffany blue' color helps render an exquisite brand image and unify the different flavors. We felt the precious lemon photos failed to communicate the product values, so we redesigned it with a random illustrated lemon pattern to render a lighthearted, funny, relaxing mood, convey Menton's healthy, natural attributes.
- Image Credits
- Image #1 : Simone de Polis, Raffaella de Rossi, Shuo Qu, Sabrina de Luca, Chengjie Ding, Roberta Domini
- Patents
- Copyrights belong to Jinmailang Beverage Co.,Ltd, 2019