Bronze Event and Happening Design · 2021
Fresh Blood DG Youth Cultural exhibition
by Ruikang Xie
- A' Design Award 2021 Bronze Winner in Event and Happening Design
- Awarded April 15, 2021
- CLIENT: Xiexie Design
- Estimated Number of Design Views: 22,796
- Verification code 518D3BA09A · Verify this award
About Fresh Blood DG Youth Cultural exhibition
Fresh Blood DG Youth is a cultural exhibition held in Dongguan, China. The exhibition presents six local exhibitors under the theme of fresh supply of cultural innovation. The layout is arranged like a vegetable market, with rotating vegetable lamps placed above rows of peddler tables. Six local foods represent the identity of the six exhibitors. Because the venue could not hold the original works, A5 leaflets were die cut into food shapes, such as a roast goose, and printed with texts and images. The largest paper bag measures 340 by 380 millimeters.
Press Kit
- Unique Properties
- All six exhibitors happen to be local residents of Dongguan. The inspiration comes from the cultural vegetable market near our homes. Culture can be young and amusing.Therefore, special food in Dongguan has been selected and blended together to show the young fresh culture and the daily design power contained in Dongguan.
- Dimensions & Packaging
- The largest DuPont paper bag size is 340mmx380mm
- Tags
- Culture, graphics, vegetable market, creativity, humanities
- Production Technology
- The rectangular model of A5 leaflets has been cut into the form of high-quality roasted geese and placed on the peddler’s table. Then, the flyer becomes a product-shaped flyer with “product form” and makes up for the regret that the real food cannot be displayed.
- Design Challenge
- It is impossible to display each exhibitor’s real cultural works directly due to the venue limitation. Therefore, the texts, the pictures and the QR codes of those works have been embedded into the leaflets with the special shaped die-cutting roast goose and other forms, and been erected on the peddler’s table. Those little special shaped leaflets become productized leaflets with product form and unexpectedly display another possibility to view and experience cultural works.
- Project Duration
- Started in August 2019 and completed in September, all completed in Dongguan, China
- Operation Flow
- After entering the exhibition area, one can see the exhibition of personalities of 6 different characters. There are six arrays of special-shaped leaflets under the rotating vegetable lamp, forming a cultural vegetable market.
- Research
- The exhibition integrates the local culture, the industries and the personalities of exhibitors. The bookmark has been made into a special shape, displaying the shape of a roast goose on its cover, which is especially brilliant.
- Inspiration
- The design idea comes from the vegetable market where we go every day. It combines six exhibitors under the theme of “Fresh Supply of Cultural Innovation” and adopts six special products in Dongguan to represent the exclusive identity symbols of six cultural youths. It is both local and international, reflecting the young and fresh culture and the daily design power of Dongguan.
- Image Credits
- Image #1-5 Zhang Jingwen