AEcht Nuernberger Kellerbier Bavarian Beer Packaging Design

AEcht Nuernberger Kellerbier Bavarian Beer Packaging Design
by Bloom advertising agency

• Awarded April 15, 2020
• CLIENT: Bloom GmbH Nürnberg
• 27.872

In medieval times, local breweries let their beer age in over 600 years old rock-cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage-style type fonts. The sealing label with the company’s “St. Mauritius” trademark and the copper-colored crown cork convey craftsmanship and trust.