Sense of Forest Perfumery supermarket

Interior Design Award Winner.
Awarded Silver for Good Interior Space and Exhibition Design.

Sense of Forest Perfumery supermarket
by Dmitry Pozarenko

  • Awarded April 15, 2020
  • CLIENT: Gold Apple
  • 433

The image of a translucent winter forest became the inspiration of this project. The abundance of textures of natural wood and granite immerses the viewer in a stream of plastic and visual impressions of the signs of nature. The industrial type of equipment is softened by the colors of red and green oxidized copper. The store is a place of attraction and communication for more than 2000 people daily.

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Sense of Forest Perfumery supermarket

Good Design

Great Design by Dmitry Pozarenko

Sense of Forest Perfumery supermarket

Great Design by Dmitry Pozarenko

Inspirational Perfumery supermarket Design

Sense of Forest Perfumery supermarket

Inspirational Perfumery supermarket Design

Sense of Forest Perfumery supermarket Image

Sense of Forest Perfumery supermarket

Sense of Forest Perfumery supermarket Image

Sense of Forest Perfumery supermarket

Dmitry Pozarenko

Designer of Sense of Forest Perfumery supermarket


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Interview with Dmitry Pozarenko on Sense of Forest Perfumery supermarket

What is the main principle, idea and inspiration behind your design?
The project was based on the image of a translucent winter forest. The lattices of the ceiling which are offset relative to each other create a structure like the crowns of larch covering the sky.
What has been your main focus in designing this work? Especially what did you want to achieve?
I needed to create a feeling in the viewer, but not draw a direct analogy.
Who is the target customer for his design?
Since this is a perfume supermarket project, the target audience is girls and women, who make up 85% of the customers.
What sets this design apart from other similar or resembling concepts?
Today it is the only project in the Gold Apple perfume supermarket chain that, thanks to the original concept, has gained such abundance of natural textures.
How did you come up with the name for this design? What does it mean?
The name of the project fully reveals the essence of the concept. The “Sense of Forest” creates many subtle connotations in the viewer that immerse him in the stream of plastic and visual impressions of the signs of nature
What are some of the challenges you faced during the design/realization of your concept?
Every new design of the shop’s interior faces a huge number of technical problems. Each of which needs a solution that doesn’t ruin your design. In this project, the suspended ceiling was complicated and made of a square aluminum tube covered with natural ash veneer. Thanks to this design, all low-current networks were carried out in it.
How did you decide to submit your design to an international design competition?
In April 2016, I had already won two awards in the A'design Award & Competition: gold for architecture and silver for interior design. It was a project of the private residence «Barn by a river». This year I found the current projects also worthy of participation in the competition.
What did you learn or how did you improve yourself during the designing of this work?
Each new work enriches with new techniques, experience and interactions. Sometimes you make a few samples and you reject all of them, and then you use one of them in another work. In the Sense of Forest project, for the first time, I made a suspended ceiling of such complexity and gained new experience.

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