Jinsha Sauce Liquor Packaging

Jinsha Sauce Liquor Packaging
by Xiaoma Hu

• Awarded April 15, 2021
• CLIENT: Xiaoma Hu
• 26.332

Jinsha Sauce Liquor is a packaging design created for a Chinese liquor brand. The design presents the historical origins, the geographic background and the quality of the product through illustration. Ancient brewing skills and the distinctive place of production are combined and shown in the mural art style of the Han Dynasty. The front of the box is abstract and recalls Chinese ink and wash painting. Patterns of the ethnic minorities of Guizhou are also included. When the box is opened, the illustration unfolds like a picture scroll.