Silver Packaging Design · 2021
Chandon Rose 2020 Japan Edition Wine Packaging
by Kaoru Mizuno
- A' Design Award 2021 Silver Winner in Packaging Design
- Awarded April 15, 2021
- CLIENT: MOTHER Inc.
- Estimated Number of Design Views: 27,442
- Verification code 09CBEDC71B · Verify this award
About Chandon Rose 2020 Japan Edition Wine Packaging
Chandon Rose 2020 Japan Edition is a limited edition bottle design for sparkling wine. The label is inspired by the Japanese tradition of cherry blossom viewing. Women in kimono are illustrated holding wine glasses, joining a scene of the Heian period with a modern feast. The combination reflects both the traditional and the innovative spirit of the Chandon brand. A colourful fan at the centre of the bottle suggests the sharp taste of the wine and the prism of spring light. The design was created in Japan, and the bottle was produced in Australia.
Press Kit
- Unique Properties
- Legendary champagne House Moet & Chandon established Domaine Chandon in 1986 to produce exceptional Australian sparkling wines from traditional grape varieties using the exact methode traditionnelle employed in Champagne, France.
With an innovative spirit and distinguished pedigree,Chandon crafts benchmark sparkling wines that are uniquely stylish, evocative and expressive.
CHANDON ROSE JAPAN EDITION 2020 is Japan limited design bottle. - Tags
- Packaging, wine
- Project Duration
- The project lasts about 1 year, designed in Japan and produced in Australia.
- Inspiration
- The main source of inspiration for this project was Japanese traditional cherry blossom viewing.
Since Chandon has traditional and innovate brand spirit, the design reflects modern feast into the customary of Heian period depict a fusion of Japanese tradition and modernity of Chandon. To express the brand, the women in kimono enjoy with wine glasses in their hand, with modern-like.The colorful fan in the center of the bottle gives a image of the high-quality sharp mouthfeel taste of Chandon and the prism of spring light. - Image Credits
- MOTHER Inc. 2020.
Colors of Chandon Rose 2020 Japan Edition Wine Packaging
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G0E3 ShopGrand Interview about Chandon Rose 2020 Japan Edition Wine Packaging
Chandon's philosophy is often a fusion of keywords with contradictory connotations, such as tradition and innovation.We derive a lot of inspiration from this.
This was also inspired by one of Chandon's important principles.The sharp foam texture is a very important element for the brand, we thought it would be most desirable to merge it with the elegant and sharp form of the fan.
We visited the region, but this project has a more Japanese element to it.We needed to combine it with French cultural elements, not Australian, there was almost no work to link it to Australian cultural elements.
The theme of this design is a fusion of the Heian period and modern times.There are many tanka poems from the Heian period in which women are the main characters, and they are very modern.I set up the characters with the aim of creating a stronger fusion with the modern world.
The fusion of the Heian period and the present day was important, but the theme of the fusion of France and Japan was also very important.It was important to validate the Japanese side as well as the French side, so we spent a lot of time trying to land the balance between all of them in the best position.
We did not try to faithfully convey the historical and cultural background, but sought the optimum balance to create a certain lightness and reach modern consumers by adding more fictional elements.
I'm not sure specifically, but for me personally, I'm very happy if there are more opportunities to make Japanese culture as interesting as possible.
The seasonal setting of spring started when the brand linked the pink of Chandon Rosé with the pink of Japanese cherry blossoms.The keyword spring was very important for this project and needed to be emphasised, so we used an easily recognisable item - a fan - to represent the prism of light.
Enjoying sake (alcoholic beverages) during Hanami is one of Japan's traditional events and is very popular among the younger generation.We have designed the product with a stronger sense of the event in order to reach this relatively younger generation, so I believe that there are more opportunities for them to pick up the product.
I'm not really sure how it will turn out, but the attempt to combine the brand's philosophy with its cultural background was a very meaningful challenge for me personally, and I would like to try it again if another opportunity arises.