X Hale Campaign Design

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

X Hale Campaign Design
by Yiwen Tu

Awarded April 15, 2021
CLIENT: The International Society for Performing and Visual Arts
9.706

X-Hale is a campaign design created for a virtual art exhibition. The campaign includes a logo, posters, a banner, a trailer and graphic assets for live streaming. The main visual element is a 2.5D typographic structure. Iridescent colors are used to suggest lightness, flow and mystery. Many items, such as square posters and quote cards, are animated with a calm breathing movement. The materials are prepared for a website and social media in several formats. The campaign supports online conversations between artists and audiences during the pandemic.

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