Silver Packaging Design · 2021
Renata-A Shampoo
- A' Design Award 2021 Silver Winner in Packaging Design
- Awarded April 15, 2021
- CLIENT: Renata
- Estimated Number of Design Views: 25,141
- Verification code E07056A066 · Verify this award
About Renata-A Shampoo
Renata-A is a shampoo bottle designed for a hair care brand. The bottle body is made with a bio-based material produced from discarded tea stems collected from tea farmers in Taiwan. The material replaces 40 percent of petrochemical plastic and helps reduce carbon emissions. The bottle is as durable as conventional plastic containers, can be recycled and does not release toxic substances into the soil after incineration. The packaging holds a shampoo made with Chinese herbal extracts, and the design reflects the theme of regeneration.
Press Kit
- Unique Properties
- The natural bottle as a starting point is made from Taiwanese tea stems, making it environmentally friendly and everlasting. The design uses the only “globally EU certified” tea stem bio-based recycled shampoo bottle. The emphasis is on the global environment along with the requirements and persistence of quality.
- Dimensions & Packaging
- 8cm x 3.5cm x 16cm
- Tags
- Package Design, Visual Design, Brand Design
- Production Technology
- PLA(Biomass Plastics) / HDPE / Paper
- Design Challenge
- RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.
- Project Duration
- 2019 in Taoyuan / Taiwan
- Operation Flow
- NA
- Research
- RENATA-A Pure Shampoo applies the tea that represents Taiwan’s emotions to product packaging, collects discarded tea stalks from tea farmers in Taiwan, and produces a NPPm bio-based green bottle body that replaces 40% of petrochemical plastic to reduce Carbon emissions! The shampoo bottle not only has the same durability and durability as traditional petrochemical plastics, but also does not produce toxic substances such as dioxin to pollute the soil after incineration, and it can be recycled and reused.
- Inspiration
- RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.
"Regeneration" gives living hair vitality, at the same time "Regrowth" also represents the concept of environmental protection, which is in line with the philosophy of RENATA-A Pure Chinese Formula Shampoo brand! - Image Credits
- DESIGNER / HOU, HSIAO CHE
PHOTOGRAPHER / OU CHIEH-JU - Patents
- NA