Liu Fangling Pickled Radish

Liu Fangling Pickled Radish
by Pufine Creative

• Awarded April 15, 2021
• CLIENT: Enshi Shidahao Modern Agricultural Industry Co., Ltd.
• 14.548

Liu Fangling is a gift box packaging design for pickled radish. The outer box is illustrated with a scene of a mother and daughter planting radishes in the mountains, a story that links the product to the people who make it. The inner box is shaped like a radish, recalling the moment a radish is pulled from the ground. The outer packaging is made of paper, so it can be recycled and degrades naturally. Each portion is sealed in a light aluminium foil container that is hygienic and easy to carry. After use, the radish shaped box can hold small items.