Silver Graphics, Illustration and Visual Communication Design · 2021
New HQ New Rules System Of Norm Signage For Telekom
- A' Design Award 2021 Silver Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2021
- CLIENT: Magyar Telekom
- Estimated Number of Design Views: 35,029
- Verification code 377318A7A6 · Verify this award
About New HQ New Rules System Of Norm Signage For Telekom
New HQ New Rules is a signage system created for the new headquarters of Magyar Telekom. The signage presents a set of rules on office behaviour. The design is clean yet playful, so the rules feel inviting rather than commanding. The illustrations show everyday office situations with humour and a human touch. The analogue style contrasts with the size and modern character of the building. The intent is to create an immediate emotional reaction and to encourage people to follow the rules with a smile.
Press Kit
- Unique Properties
- The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
- Tags
- Office building, Signage, Illustration, Design, System of Norm
- Project Duration
- Permanent
- Inspiration
- The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
Colors of New HQ New Rules System Of Norm Signage For Telekom
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