Iron Graphics, Illustration and Visual Communication Design · 2021

Low Classic Brand Identity and Typography

by Yaman Hu

A' Design Award 2021 Iron Winner in Graphics, Illustration and Visual Communication Design
Awarded April 15, 2021
CLIENT: Low Classic
Estimated Number of Design Views: 13,539
Verification code 2DE3CD6170 · Verify this award

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About Low Classic Brand Identity and Typography

Low Classic is a brand identity created for an independent fashion label. The identity is inspired by fashion magazines of the 1980s. A muted color palette and a layout that breaks the grid are used. The typography is exaggerated and combined with elegant curves, and it forms the main visual language of the brand. Both printed and digital materials are included, such as posters, social media graphics, e-mails and web banners. The printed collaterals are produced on recycled paper without polluting dyes. The aim is to give a vintage look a refined digital form.

Press Kit

Unique Properties: Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and a bit of quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that give a one of a kind holistic view of Low Classic. The way of showing the brand value is providing classic fashionable textures but with creative details.
Dimensions & Packaging: 1920px*1280px
Tags: Identity, digital design, fashion, typography
Production Technology: As all the material of the clothing is 100% organic, the brand collaterals are printed by the recycled paper. The way of Low Classic printing all the collaterals are using recycled paper, there's no environment pollution dye color added.
Design Challenge: There're so many similar minimalists boutique brands on the market, by figuring out using the relatively exaggerated typography and bold layout on the branding campaign.
Project Duration: The project started at the end of 2019 in New York and finished in mid-2020 in New York.
Operation Flow: The brand is inspired by 80s fashion, by combining the vintage look with refined digital experience, Low Classic is aiming to bring a retro style and redesign it. The brand color choice is always used mute color in the 80s, and the typography is inspired by the fashion magazine font from the 80s. Low Classic has digitized a vintage look to the e-commerce world.
Research: The rebranding is focused on the detail of the typography, which will be the critical visual language of this brand. As Low Classic is an independent fashion brand, we are trying to escalate the brand value, as the materials are organic, the aesthetic way of representing the brand is using the mute color palette and printing with organic materials.
Inspiration: The brand identity is inspired by the 80s fashion magazine, the color is muted and the layout breaks the grid. As well as the typography is combined with elegant curves. This brand campaign is focusing on digital online platforms. eg. social media, e-mails, and web banners. So that the posters are very neat and bold to catch the user eye to stop by the online shop