The Cairo Citadel Corporate Identity

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

The Cairo Citadel Corporate Identity
by Rana Galal

Awarded April 15, 2021
CLIENT: Rana Galal
8.683

The Cairo Citadel is a corporate identity created for a historic site in Egypt. The identity is built on the theme of contrast, reflected in the slogan City of Contrast. Black and white are the primary colors, and a secondary color refers to a historic event that took place inside the citadel. The bilingual logo is set in a block form that can be split into two rectangles placed opposite each other, suggesting cultural change. Helvetica Neue was chosen as the main typeface for its simple geometric forms. A signage system was later developed with the same concept.

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