RYC Brand Identity Visual Upgrade
by Guangzhou Ruoyuchen Technology Co., Ltd.
- Awarded April 15, 2021
- CLIENT: RYC
- 9.283
RYC Brand Identity is a corporate visual identity created for an e-commerce company based in Guangzhou, China. The logo is formed from three punctuation marks: an exclamation point for expertise, a comma for perseverance, and a full stop for perfection and for a new beginning. The letter R and a shopping cart shape are combined with the punctuation marks to reflect the industry. Punctuation is used as a shared language across countries. The identity is applied to business cards, badges, notebooks, gift packaging and canvas bags, using silver foil and screen printing.
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