C-MAX Branding Identity Visual Upgrade

C-MAX Branding Identity Visual Upgrade
by Guangzhou Ruoyuchen Technology Co., Ltd.

• Awarded April 15, 2021
• CLIENT: C-MAX
• 9.404

C-MAX Branding Identity is a visual identity program created for a technology company working in cloud computing and big data. The logo joins the letters CMAX with common code symbols, including angle brackets, a dash and an arrow, which stand for calculation and the ordered movement of data. Black expresses precision, while colorful auxiliary graphics suggest a bright world built with technology. The identity is applied to business cards, work cards, notebooks and canvas bags, using four-color printing and UV glazing.