Bronze Graphics, Illustration and Visual Communication Design · 2021
Colorful Childhood Visual Identity
by Yuchen Chen
- A' Design Award 2021 Bronze Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2021
- CLIENT: Jiaxing Nanhu International Experimental School
- Estimated Number of Design Views: 12,882
- Verification code 39AC905DBC · Verify this award
About Colorful Childhood Visual Identity
To celebrate the 20th anniversary of international primary school founding, A series of events and publications are launched with a cohesive visual identity. The logo is a clean and distinct design, It have both the function of information communicating and decorative as a character image. Meanwhile, The designer have designed a whole set of the anniversary event visual identity to create a friendly atmosphere.
Press Kit
- Unique Properties
- To celebrate the 20th anniversary of School founding, a series of events and publications are launched with a cohesive visual identity. The designer designed a whole set of visual proposals and through illustration and color, The anniversary event visual identity design create a friendly atmosphere.
- Dimensions & Packaging
- Invitation Letter: Width 130mm x Height 190mm,
Event Program Card: Width 130mm x Height 190mm,
Sticker: Width 40mm x Height 100mm,
Anniversary Poster: Width 594mm x Height 420mm,
Tote Bag: Width 330mm x Height 380mm,
Pass Card: Width 54mm x Height 86mm,
Comic Book (Student's Manga Work Portfolio): Width 190mm x Height 190mm x Depth 13.5mm 156 Pages,
Festivals Flag(A): Width 600mm x Height 1600mm,
Festivals Flag(B): Width 400mm x Height 1200mm,
Running Flag (Big Size): Width 1920mm x Height 1280mm,
Running Flag (Small Size): Width 300mm x Height 120mm,
Tape: Diameter 50mm x Height 15mm,
Gift Box: Width 300mm x Height 200mm x Depth 30mm,
Stage LED Wall(Size A): Width 10000mm x Height 5000mm,
Stage LED Wall(Size B):Width 2500mm x Height 5000mm,
Signature Wall: Width 8000mm x Height 4000mm x Depth 800mm,
Photo Cutout Boards: Width 6800mm x Height 3000mm. - Tags
- Anniversary, Visual Identity Design, Branding Design, Typography, School Culture, Festivals, Logotype.
- Production Technology
- The designer designed a whole set of the anniversary visual identity which include: Invitation Letter Design, Anniversary Poster Design,Tote Bag Design, Pass Card Design, Comic Book Design (Student's Manga Work Portfolio), Logotype Design, Typography Design, Site Decoration, Festivals Flag Design, Scenic Design, Stage Design, Tape Pattern Design and Gift box Package Design.
- Design Challenge
- The designer researched the structure of landmark sculptures in school, He realized that the sculptures themselves is a logo. The logo is a clean and distinct design with only two figures that denote the number which is 20, It have both the function of information communicating and decorative as a character image.
- Project Duration
- The project started in January 2018 in Jiaxing, Zhejiang, China and finished in April 2018 in Jiaxing, Zhejiang, China, and was exhibited in Jiaxing Nanhu International Experimental School in April 2018.
- Operation Flow
- The designer designed a whole set of the anniversary event visual identity to create a friendly atmosphere. He hope immerse students, parents and teachers in the festive mood through unified visual graphics design.
- Research
- The initial desire to design an event visual identity with featuring the characteristics of school possible because as the designer researched the structure of landmark sculptures in school, The designer realized that the sculptures themselves is a logo. The logo is a clean and distinct design, it have both the function of information communicating and decorative as a character image.
- Inspiration
- The initial desire to design an event visual identity with featuring the characteristics of school possible because as the designer researched the structure of landmark sculptures in school, The designer realized that the sculptures themselves is a logo, The logo is a clean and distinct design with only two figures that denote the number 20, It have both the function of information communicating and decorative as a character image.
Colors of Colorful Childhood Visual Identity
Design Interview about Colorful Childhood Visual Identity
The initial desire to design an event visual identity with featuring the characteristics of school possible because as the designer researched the structure of landmark sculptures in school, The designer realized that the sculptures themselves is a logo. The logo is a clean and distinct design, it have both the function of information communicating and decorative as a character image.
To channel the attention of press, interactive medias, design critics, distributors and buyers through this award winning design. I hope our design studio will be Highlighted, advertised and Advocated.
This design commissioned by a special client which is a primary school, and also the primary school is designer’s alma mater.
This project is about event visual identity of primary school anniversary. the design used by a primary school which is designer’s alma mater.
This project is about event visual identity of primary school anniversary. So the design mainly serves the students of the primary school and their teachers.
The name of this design is "Colorful Childhood". It means the school not only pays attention to the transmission of knowledge, but also cares about the happiness of students.
The designer researched the structure of landmark sculptures in school, The designer realized that the sculptures themselves is a logo. The logo is a clean and distinct design with only two figures that denote the number which is 20, It have both the function of information communicating and decorative as a character image.
This design commissioned by a special client which is a primary school, and also the primary school is designer’s alma mater. Both the client and the designer hope that this design will be provided extensive and intense publicity. meanwhile, it’s a solid excuse to shout-out that we have a good taste of design.