Don't Lose Your Biculutural Integrated Advertising Campaign

Don't Lose Your Biculutural Integrated Advertising Campaign
by Yingbo Qiao

• Awarded April 15, 2021
• CLIENT: Sparrow Creative Lab
• 31.314

Don't Lose Your Bicultural is an integrated advertising campaign created for an ethnic television channel service. The campaign includes eight posters, and each title is written in a different language: Portuguese, Chinese, Arabic, Russian, Japanese, French, Italian and Hindi. The visuals use pixel art and are built around the television test pattern, which refers to the moment of loss. Symbols of the participating countries are joined to create a unified and diverse image. The aim is to encourage immigrant communities to keep their languages and their heritage.