Three Emotions Brand Identity

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Three Emotions Brand Identity
by Tsuyoshi Omori

Awarded April 15, 2021
CLIENT: NPO Hansen's Disease Sanatoria World Heritage Promotion Council
12.450

Three Emotions is a brand identity created for a non-profit organization in Japan. The organization works to have Hansen's disease sanatoria added to the UNESCO World Heritage List. The logo combines three pictograms that express agony, sadness and hope. The mouth of each pictogram is arranged into the shape of a bridge, which also reads as the letter H. The bridge refers to a real bridge built on an island where two sanatoria stand. Posters of 594 by 841 millimeters are displayed in nursery schools, kindergartens and hospitals.

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