Iron Packaging Design · 2021
BonBonne Nuit Candy Packaging
by Ka Wai Tsun
- A' Design Award 2021 Iron Winner in Packaging Design
- Awarded April 15, 2021
- CLIENT: Ka Wai (Rae), Tsun
- Estimated Number of Design Views: 10,966
- Verification code FF9C143E34 · Verify this award
About BonBonne Nuit Candy Packaging
BonBonne Nuit is a packaging design series for candy. The name combines two French words, bon bon, meaning candy, and bonne nuit, meaning good night. The concept invites customers to taste their own lucid dreams. The packages use a montage style that brings together surrealistic elements. Because lucid dreams are controllable, the story on each package suggests a desire that people are likely to have. The conceptual product names are intended to trigger imaginative scenes in the mind. The series includes three pouches, three mini round boxes and two rectangular handle boxes.
Press Kit
- Unique Properties
- In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
- Dimensions & Packaging
- Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
- Tags
- Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
- Production Technology
- To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
- Design Challenge
- The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
- Project Duration
- BonBonne Nuit was created and finished in March 2020 in Vancouver.
- Operation Flow
- Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
- Research
- During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
- Inspiration
- There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
- Patents
- Copyrights belong to Ka Wai (Rae) Tsun, 2020.