Gold Interior Space and Exhibition Design · 2021
Dream River Bay Sales Center
by Jiang and Associates Creative Design
- A' Design Award 2021 Gold Winner in Interior Space and Exhibition Design
- Awarded April 15, 2021
- CLIENT: Jiang & Associates Creative Design
- Estimated Number of Design Views: 32,813
- Verification code F8F617C1FA · Verify this award
About Dream River Bay Sales Center
Dream River Bay is a sales center located in Guiyang Qingzhen city, an area known as a lake city. The interior covers a floor area of 3000 square meters and sits among mountain and wetland scenery. The design combines urban and natural landscapes and brings the surrounding views into the interior. A minimalist approach creates a quiet setting with a modern artistic character. The chosen theme is a cloud art gallery, expressed through architecture, light and shadow, and material. The space joins nature, culture and art for visitors.
Jiang & Associates Creative Design's Dream River Bay Sales Center stands as a remarkable achievement in contemporary architectural practice, exemplifying the synthesis of parametric design methodology with profound sensitivity to natural landscape context and experiential spatial narrative. The work emerges from a rich dialogue between Eastern philosophical traditions emphasizing harmony between human habitation and natural environment, and Western modernist innovations in structural expressionism and material honesty. The centerpiece helical staircase functions simultaneously as circulation element and sculptural protagonist, its organic geometry suggesting natural growth patterns while demonstrating sophisticated engineering and fabrication capabilities characteristic of twenty-first century digital design processes. The architect's decision to extend horizontal roof planes outward toward the landscape creates a powerful gesture of embrace, the building reaching toward mountain and sky rather than standing apart from its setting. Technical accomplishment is evident throughout: the seamless white surfaces achieve monolithic unity while cantilevers defy conventional structural expectations, and the integration of reflective pool elements extends architectural space into landscape through visual doubling and atmospheric reflection. The chromatic restraint of the predominantly white palette allows subtle variations in natural light to animate surfaces throughout the day, while warm interior illumination visible through glass walls suggests domestic comfort within otherwise heroic forms. Thematic content explores perennial architectural questions: the relationship between shelter and openness, between human scale and monumental gesture, between built form and natural landscape. The spiral motif carries rich symbolic resonance across cultures, suggesting growth, aspiration, and cyclical renewal. Viewers are invited to contemplate how architecture might serve as mediator between human experience and natural wonder, creating threshold spaces where boundaries dissolve and new possibilities emerge.
Press Kit
- Unique Properties
- The project is located in Guiyang Qingzhen City,have high reputation of “Xihu Lake City”. Seamlessly combined urban and natural landscape , while embedding in mountain and wetland. J&A put the unique natural landscape integrate into interior design. We express the essence of modern decorate design by the minimalism approach, and create a land of silence which is full of modern artistic.
- Dimensions & Packaging
- The floor area of the project is 3000 sqm.
- Tags
- Sales Center, Guiyang , Art gallery
- Design Challenge
- Nobody can define this dreamland When we just took over this project. Our designer choose the theme of ”CLOUD ART GALLERY”and the design concept of “WALKING IN THE AIR”through the architecture , light and shadow, and material. We take natural culture as background, combined art and emotion, hope you can have a time out of work to enjoy the leisure time.
- Project Duration
- The project started in February 2020 in Guiyang City and finished in September 2020 in Guiyang City.
- Inspiration
- With respect and love for nature, J&A as “Walking In The Air”for the design concept. Our concept is a combination of natural, cultural and architecture elements. We create a display space coexistence of life and art through design technique of interlude and deconstruction.
- Image Credits
- Sean
Colors of Dream River Bay Sales Center
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