Alienergy Energy Drink Functional Beverages
by Chi Forest
- Awarded April 15, 2021
- CLIENT: Genki Forest (Beijing) Food Technology Group Co., Ltd.
- 39.553
Alienergy is packaging for a sugar free energy drink. The design uses a slim aluminium can measuring 58 mm in width, 58 mm in depth and 142 mm in height, holding 330 ml. Aluminium was chosen because it can be recycled and repurposed efficiently. An alien figure, drawn as an extension of the brand logo, forms the main graphic and is repeated across the product line. A clean colour palette, straight lines, geometric shapes and metallic accents give the can a strong shelf presence. The information hierarchy highlights the sugar free formula.
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