East Travel Alcoholic Beverage Packaging

East Travel Alcoholic Beverage Packaging
by Wen Liu

• Awarded April 15, 2021
• CLIENT: SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD
• 19.116

East Travel is a packaging design for baijiu, a traditional Chinese distilled spirit. The bottle uses a simple cylindrical glass form that is convenient for mass production. The cap is shaped after water ripples, a reference to the high quality water used in brewing. The label is made of special paper, and the illustration and the product name are bronzed. The outer packaging is made of pressed bagasse, the fibre left after the sugarcane is fermented, a material that degrades naturally. The design draws on Chinese folk culture and on traditional brewing methods.