Have A Good Tea Package

Press Kit

Unique Properties

In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. To complement the cherry blossom and night cherry blossom flavors, the package was created with a landscape.
By adding hand-drawn watercolors to the simple yet intricately arranged artwork, the result is a design that mixes a modern and traditional feel.

Dimensions & Packaging

(W)85mm x (D)20mm x (H)150mm

Tags

Tea, Herb tea, cherry blossoms, japanese tea, Japanese food, Package design

Production Technology

To express the freshness and fragility of cherry blossoms, an original hand-drawn watercolor painting was used.
The product logo area is embossed to differentiate its outline from the background illustration.
The box is easy to hold in your hand and is made of recyclable, non-glossy high-quality paper.

Design Challenge

The difficult part of this design was to combine a traditional yet new design to convey the tea culture and history to a new generation. The illustration is based on an actual landscape, and the new design is simple, visually expressing the old and new, aroma and taste.

Project Duration

This project started in october 2018 in Kawagoe and finished in February 2019.

Operation Flow

The package is made of eco-friendly high quality paper and can be easily disassembled and recycled. The gorgeous seasonal design is eye-catching and popular as a gift.

Research

This product originated in the historic city of Kawagoe, with the aim of passing on the culture of enjoying tea time to the younger generation, as the consumption of tea at home is declining across the country. As an entry model for tea culture for the generation that does not have the habit of enjoying tea at home, we created a familiar flavored tea with added sweetness and aroma, and incorporated it into a gorgeous design that is easy to pick up.

Inspiration

Kawagoe is a historical city in Japan, with cherry blossoms in full bloom and wonderful scenery using tea and herbs as ingredients.
The package was created with that scenery and the domestic tea leaves used as ingredients as inspiration for the seasonal scents of cherry blossom leaves, herbs, and fruits. The aim is to bring the taste, aroma, and scenery into one product.

Image Credits

All Image: Photographer Nozomi Suzuki / Illsutrator Tomomi Osawa / Graphic designer and Art director Toshiki Okada

Colors of Have A Good Tea Package