Let Parents Stay Anti-poverty Social Design

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Let Parents Stay Anti-poverty Social Design
by Yu Chen

Awarded April 15, 2021
CLIENT: Hubei University of Technology
11.033

Let Parents Stay is a typeface based on traditional Han Embroidery, created to support a poverty-stricken village. Jinling Village is home to more than two thousand children left behind by working parents, and many residents are skilled in Han Embroidery. Local embroidery products sold poorly because the patterns had changed little for a hundred years. Classic embroidery elements were abstracted and reconstructed into modern letterforms, which local embroiderers stitch by hand. The aim is to create income and to pass the craft on in a modern visual language.

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