Silver Graphics, Illustration and Visual Communication Design · 2021
R Gate Emblem Corporate Identity
by Riiid Inc.
- A' Design Award 2021 Silver Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2021
- CLIENT: Riiid Inc.
- Estimated Number of Design Views: 44,951
- Verification code 2CF13EFA90 · Verify this award
About R Gate Emblem Corporate Identity
R Gate Emblem is a corporate identity design created for an education technology company. The emblem is based on a keyhole motif. A white negative shape of the letter R sits inside a deep blue square and forms a gate. The gate is a visual metaphor for a doorway that opens the world of education and shares new learning experiences. Deep ocean blue is the primary color. The letter R also serves as the base measuring unit for a matching typeface in two weights. The identity system is applied to online and offline materials.
Riiid Inc.'s R Gate Emblem Corporate Identity represents a distinguished achievement in environmental brand expression, seamlessly integrating architectural space with typographic identity to create an immersive threshold experience that embodies the organization's forward-thinking ethos. This installation demonstrates mastery of spatial branding principles, employing the transitional zone of an entrance corridor as a canvas for brand narrative communication. The chromatic commitment to a unified blue spectrum creates psychological associations with technological innovation, trustworthiness, and intellectual depth, while the luminous central emblem functions as both wayfinding beacon and symbolic statement of organizational presence. The typographic design of the letterform reveals sophisticated formal considerations, balancing the stability of vertical elements with the dynamism of curved counters to suggest an entity grounded in reliability yet oriented toward progressive development. The inclusion of a human figure in motion introduces crucial scalar reference and temporal dimension, transforming static brand display into lived experiential moment. The photographer's decision to employ extended exposure captures this passage as blur, emphasizing the transitory nature of the threshold crossing while the emblem remains crystalline in its luminous permanence. This juxtaposition may suggest the enduring nature of institutional identity against the fluid movement of individual engagement. The perspectival construction creates a visual funnel effect that guides perception toward the central brand element with almost magnetic inevitability, demonstrating sophisticated understanding of how architectural space can choreograph visual attention. The installation's success lies in its ability to transform a functional transitional space into a moment of brand contemplation, inviting those who pass through to pause and absorb the symbolic resonance of the gateway experience. How might the act of crossing such a threshold shape one's psychological relationship with the organization beyond?
Press Kit
- Unique Properties
- An emblem was created using a keyhole motif. The negative white shape of R in a deep blue square creates R gate. R gate is a visual metaphor of a bridge portal for any students to open the unknown world of education. It is also a symbolic pathway to share Riiid’s Deep Learning based AI technology and new educational experiences with the world. Deep Ocean Blue is the primary color that highlights Riiid’s pioneer spirit in the field of AI Ed like a daring diver explores the unknown area of the deep ocean.
- Dimensions & Packaging
- The ratio of the R gate emblem is 1to 1 ratio. The letter ‘R’ from the logo was used as a base measuring unit. Riiid cube typeface was developed based on the ratio of R. Typeface has two types, Extra Bold and Bold. Transforming from Extra Bold to Bold fonts symbolized portrays Riiid is defining real-world solutions in this important yet undefined field of education.
- Tags
- AI, AI Ed, Education, Branding, CI
- Production Technology
- With image digitalization programs such as Figma, Illustrator, Photoshop, designers developed a new corporate identity design system that can be easily adaptable to offline and online materials
- Design Challenge
- As the company is expanding globally and its business from B2C to B2B, the major creative challenge was to maintain bold look of previous logo but to create an appropriate visual metaphor to embrace next phase of Riiid journey to transform education and improve the lives of students around the world. To reach out for global customers, the new logo has to be distinctive but responsive throughout all types of medium, media channels, and various platforms, from apps to physical space.
- Project Duration
- The rebranding project started in September 2020 and finished in January 2021 in Seoul, South Korea
- Operation Flow
- CI serves a consistent look for internal and external, online and offline communication purposes. R gate becomes a framework for marketers and designers to fill with various images flexibly to represent the immense possibility of the formative learning experience. The R-gate logo clearly communicates the company’s dedicated vision that Riiid is a doorway to future education. For example, an office entrance is a physical R shaped gateway for employees to experience pushing into a new world.
- Research
- Riiid provided multiple products in B2C sectors only in Korean markets. Santa TOEIC, the Riiid’s first AI tutor solution, based on deep learning algorithms in 2017, quickly raised number one in education app sales with more than two million users. As Riiid is expanding B2B partnership beyond test prep, Riiid needs to redefine its brand identity that can connect its past and future and embrace different cultural nuances in different regional markets. With CI design renewal, Riiid was seeking to establish a strong visual anchor to tells the Riiid's belief that made the brand grow.
- Inspiration
- Riiid is the AI Ed technology company that believes education should help to discover and unleash the limitless potential of humankind. Every kid and parent believes in their potential at first but loses this belief as they enter the current education system where diversity and individual differences are not fully embraced. New corporate identity visualized the brand's "R" into a keyhole and a portal to represent Riiid is opening up a rusty old mindset and invites everyone to make their own breakthrough to remind of the belief: you are better than you think you are.
Colors of R Gate Emblem Corporate Identity
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