Silver Interior Space and Exhibition Design · 2021
Childlike Dream Sales Center
by Winston Wen
- A' Design Award 2021 Silver Winner in Interior Space and Exhibition Design
- Awarded April 15, 2021
- CLIENT: TTA Design Group
- Estimated Number of Design Views: 12,484
- Verification code 81D0FF5A02 · Verify this award
About Childlike Dream Sales Center
Childlike Dream is a sales center for residential properties in Yibin, Sichuan Province, China. The 2500-square-meter interior includes a lobby, a negotiation area, a leisure area and a model room area. The theme of dream and childhood guides the whole space. Lively colors and furnishings drawn from childhood memories fill the lobby. Pink is used in the negotiation area to create a warm and dreamy atmosphere. Red and blue make the leisure area welcoming for families who rest during negotiations. The design seeks comfort for visitors of all ages.
Winston Wen's Childlike Dream Sales Center emerges as a distinguished example of contemporary retail interior design that successfully synthesizes commercial function with immersive experiential narrative, positioning itself within the evolving tradition of destination retail spaces that transform transactional environments into memorable spatial journeys. The work demonstrates sophisticated engagement with biomorphic design principles, evident in the flowing organic archways, melted-form display plinths, and attenuated sculptural columns that eschew orthogonal rigidity in favor of continuous curvilinear profiles suggesting natural growth patterns and fluid dynamics. The installation's most commanding element—the suspended celestial light sculpture—reveals technical ambition and poetic sensibility in equal measure, its constellation of pendant points creating an immersive canopy that evokes both astronomical wonder and the imaginative capacity of childhood dreaming referenced in the project's title. Chromatic restraint proves strategically essential, with the predominantly white palette establishing a gallery-like neutrality against which the crimson accent wall and playful figurative sculptures register with heightened impact, suggesting an understanding of how chromatic punctuation can activate otherwise neutral spaces. The inclusion of stylized animal figures—pandas and a decorated bovine character—introduces elements of cultural specificity and whimsy that humanize the technological sophistication, creating an environment that speaks simultaneously to adult aesthetic appreciation and childlike delight. The central architectural model, presented within its organic vitrine, functions both as practical sales tool and contemplative object, inviting visitors to imagine future communities while grounded in the dreamlike present of the surrounding environment. One might consider how the designers balance the potentially competing demands of commercial effectiveness and experiential richness, and whether such immersive retail environments offer meaningful alternatives to conventional transactional spaces in contemporary consumer culture.
Press Kit
- Unique Properties
- The sales center is a place to showcase and sell residential properties open to customers of all ages. In order to make customers feel at home when they visit the sales center, the designers create a space which can satisfy the welcoming feeling for the elderly, the dreamy feeling pursued by adults, and maintain the innocence of children.
- Dimensions & Packaging
- The 2500-square-meter project design includes lobby, negotiation area, leisure area and model room area. Regarding the negotiation area and leisure area, the overall design is themed with dream and ideal world. In the negotiation area, pink is chosen as the palette to create a warm and dreamy atmosphere. Diversifies design elements such as sofas of different shapes, abstract and exotic decorations, appropriate lighting, and flowing floors merge together to create a wonderland. In such a futuristic area, everyone is willing to negotiate.
- Tags
- Sale Center, Interior Design, Art, Fashion, Childlike
- Production Technology
- Taken advantage of the space layout, the lively color matching and decorating furnishings full of childhood memories create an ideal world which is slowly revealed in the sales center, where both adults and children can find the memories of childhood that belongs to themselves.
- Design Challenge
- Since lobby is the most important area which can make the first impression of property, one of the challenges is how to attract customers through space design. Different from the traditional luxurious but single-functioned sales center, this project has practical and flexible function area and catches attention through fascinating interior design.
- Project Duration
- The project started in April 2020 and finished in January 2021 in Yibin, Sichuan Province, China.
- Operation Flow
- The leisure area is designed for family members who come together and need space to take a rest when the negotiation is on. In the leisure area, the three senses of future, childhood and dream are combined to make a welcoming space by red and blue colors. This area is the continuation of home; even in the leisure area, customers will experience the comfort and relax of home.
- Research
- This design implements the theme of "dream and childhood" from beginning to end. While maintaining the elegance of life, the space utilization and practicability has also been maximized. In this design space, even adults can have the happiness of children, and the children will have a space for imagination.
- Inspiration
- The space design aims to integrate story into the furnishings, and inject emotions into the building, so that all the decorations and furniture have their meaning. The lobby design is combined with childhood experience, and the architecture is blended with fantasy world. The childlike furnishings in the lobby attract customers passing by.