Luzhou Laojiao Chinese Baijiu

Luzhou Laojiao Chinese Baijiu
by Manling Lin

• Awarded April 15, 2021
• CLIENT: DIGA Creative design
• 25.068

Luzhou Laojiao 1915 is packaging for a Chinese baijiu spirit. The bottle is shaped like a sailing boat, and the visual symbols are refined from the Jiangyang map of Luzhou. The curved form refers to the flowing liquid inside and gives a comfortable feel in the hand. The bottle is made of glass with sprayed color and an applied brand mark. The box is finished with bronzing, embossing and an applied brand mark. The package measures 58 by 158 by 350 millimeters. The aim is a light and luxurious look for drinkers aged 30 to 40, with a modern high-end feeling that keeps the traditional character.