Gold Print and Published Media Design · 2021
The Seeds Of Faith Admission Letter For BFU 2018
by Xianming Hu
- A' Design Award 2021 Gold Winner in Print and Published Media Design
- Awarded April 15, 2021
- CLIENT: Beijing Forestry University
- Estimated Number of Design Views: 79,653
- Verification code 245A5A34B6 · Verify this award
About The Seeds Of Faith Admission Letter For BFU 2018
The Seeds of Faith is a university admission letter set created for Beijing Forestry University. The set includes an admission letter, a notebook and an enrollment guide. Four versions of the letter show stages of plant growth: breeding, germinating, growing and flourishing. The letter is dark green and carries silver and golden dots that represent seeds. The main material is grey cardboard made from recycled waste paper. Surface patterns are applied by hot gold and silver stamping, which reduces the use of printing ink. The design reflects the culture of the university.
Within the tradition of ceremonial institutional communications, this ensemble of printed materials elevates the admission letter from functional document to commemorative artifact, positioning the work at the intersection of contemporary graphic design practice and the venerable heritage of illuminated manuscripts and precious books, the designer appears to have drawn upon multiple visual traditions including the cosmic imagery of astronomical illustration, the delicate dispersal patterns of botanical specimens captured at the moment of seed release, and the material vocabulary of luxury publishing with its gilt edges and sumptuous surfaces, the technical achievement demonstrated here involves the precise registration of metallic printing upon dark substrates where copper and gold particles appear to float and scatter across the picture plane with organic naturalism despite the mechanical nature of their application, creating imagery that suggests both the microscopic world of pollen dispersal and the macroscopic realm of stellar formation, the circular motifs recurring across the various pieces establish visual coherence while their varied scales and densities create compositional rhythm and hierarchy, the inclusion of metallic bubble-textured envelopes introduces an unexpected material element that bridges utilitarian packaging conventions with decorative luxury traditions, their tessellated surfaces catching light in ways that complement the printed metallic elements, the thematic content appears to meditate upon beginnings, growth, and the dispersal of potential across time and space, appropriate for communications marking educational transitions, the warm internal illumination of the accordion-folded paper element suggests knowledge as light, understanding as illumination, inviting contemplation of how physical objects marking life transitions might themselves embody the transformative energies they commemorate.
Press Kit
- Unique Properties
- The whole set includes an admission letter, a notebook and an enrollment guidance. Four types of the letters illustrate stages of the growth process – Breeding, Germinating, Growing and Flourishing. The letter is colored dark green, with silver and golden dots or seeds. The concept of this design is the power of seeds - the research objects for Beijing Forestry University.College students in BFU are seeds, that, with the cultivation, can release power to make important contributions.
- Dimensions & Packaging
- Admission letter 230mmx230mmx4mm; The notebook 76mmx76mmx76mm; The enrollment guidance 130mmx130mm; The package 250mmx250mm; The big package 300mmx300mm
- Tags
- Creative, Identifiable,Cultural,International,Interaction
- Production Technology
- Considering environmental protection, the main material of the admission letter is made from gray cardboard, which is made of recycled waste paper and belongs to environment-friendly packaging material. Environmentally friendly papers are mounted on both sides of the grey board, and the patterns on the surface are made by bronzing and hot silver, which save ink printing. The overall design is exquisite with a solemn ritual, making people particularly enjoy it without throwing it away.
- Design Challenge
- 1-The admission letter should reflect the school motto of " enjoying the scenery with hills and waters, cultivating people like planting trees".
2-It combines the characteristics of Beijing Forestry University , differing from those of other universities.
3-The work should be finished on time and with budget, and its cost should be reduced as far as possible on the premise of these gorgeous acceptance letters. - Project Duration
- The project started in April 2018 in Beijing and finished in July 2018 in Beijing.
- Operation Flow
- Considering environmental protection, the main material of the admission letter is made from gray cardboard, which is made of recycled waste paper and belongs to environment-friendly packaging material. Environmentally friendly papers are mounted on both sides of the grey board, and the patterns on the surface are made by bronzing and hot silver, which save ink printing. The overall design is exquisite with a solemn ritual, making people particularly enjoy it without throwing it away.
- Research
- Research Background: Because the admission letters in the other universities are all the same, many of them are like red certificates of merit or good news, which do not highlight the characteristics of the school and are easy to confuse people. In such an era of personalization, it is difficult to resonate with a admission letter without differentiation or characteristics, and it is more of a passive acceptance.
Methods & Creation Process: First of all, from the creative of my design is unlike other similar products, the design is integrated the letter of admission with the characteristics, educational philosophy and spirit of BFU, making the audience know more about the school's unique culture.The admissions letter of Beijing Forestry University has three main colors: blackish green, earth gold and starry silver. The letter has square and circular shapes, symbolizing heaven and earth, and implying the growth of seeds. With the square of a 4 mm grey board , the overall design is exquisite with a solemn ritual, making people particularly enjoy it without throwing it away. I participate in the entire production and supervision process, finally presenting a delicate and unique admission letter.I think it is a window to spread the new campus culture.
Tools & Materials: The main material of the admission letter is made from gray cardboard, which is made of recycled waste paper and belongs to environment-friendly packaging material.the notebook and an enrollment guidance is also made of eco-friendly papers.
Results and Impact:
The design , made by me, is issued by BFU to give each newborn, has finished printing production. The university has made the online promotion with ite initial release, within just two hours the number of browers surpassing 100,000, which has caused great sensationin in WeChat and Weibo and other social media including China central television (CCTV), China Daily, CCTV, Beijing daily, economic daily, surging news, new weekly, particularly published on weibo ( known as the China’s Twitter) as a hot top topic at the same time. It has become a model and a trendsetter in the design of admissions letters. - Inspiration
- Almost all college admission letters are the same. I want to design an innovative, differentiated and recognizable notice that reflects the school motto of " enjoying the scenery with hills and waters, cultivating people like planting trees" as well as the philosophy and spirit of the school, so that the audience can feel the unique culture of the school when receiving the information. The message is designed to give the audience a better sense of the school's unique culture.
- Image Credits
- Photographer Yong Yang，Dawu Zhao，Creator Xianming Hu，Image post-processing Xianming Hu
Colors of The Seeds Of Faith Admission Letter For BFU 2018
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