The Book That Grew Grazing Guide

The Book That Grew Grazing Guide
by Fabiano Dalmácio

• Awarded April 15, 2021
• CLIENT: Rothco, part of Accenture Interactive
• 84.674

The Book That Grew is a grazing guide created for farmers in Ireland. The book presents 10 lessons and 10 pieces of practical advice that help improve sustainability on farms. Each page, each word and each diagram was formed by real grass roots as they grew. The roots were guided over several weeks by a combination of gardening and careful craft, so the printing process was completed by nature. Complex farming processes are explained through a set of bespoke symbols, and a fold-out page lets the reader check the symbol key while reading. Closed, the book measures 29.7 by 42 centimeters.