Scentwalk Corporate Identity

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Scentwalk Corporate Identity
by Yiyang Li

Awarded April 15, 2022
CLIENT: Communication University of Zhejiang
36.462

Scentwalk is a conceptual corporate identity for a future company that extracts and stores memories in the form of smell. The logo is an abbreviation of the brand name and is built from the ideas of odor molecules, data, extraction, collection and walking. The color scheme uses holographic silver foil, a material that looks silver but reflects color in light, echoing the idea that gas is colorless yet can create emotion. The mark is dynamic and joined by a specific sound. Related posters and products address the self, partners, family and friends.

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