Bronze Packaging Design · 2022

Qinjianguo Packaging

by Dongcheng

A' Design Award 2022 Bronze Winner in Packaging Design
Awarded April 15, 2022
CLIENT: Qinjianguo
Estimated Number of Design Views: 9,495
Verification code 13AB7E63D5 · Verify this award

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About Qinjianguo Packaging

Qinjianguo is a packaging design for iron stick yam powder. The product follows a ten-year planting cycle, in which the land rests and only one season of yam is grown every decade. Yam grown in such soil absorbs rich nutrients, and the pulp is made directly into powder. The box measures 120 by 120 by 150 millimeters. The graphics form a visual symbol of the number ten, built from swallows in spring, cicadas in summer, farming work in autumn, cedars in winter and plowing farmers. The imagery shows the seasons of the decade.

Press Kit

Unique Properties: Iron stick yam is a perfect example of Eastern food nourishment culture. In China, many yams are planted for a season every year. The quality of yams declines, compromising the nutritional value of the yams. We built this product of “Ten-year Planting Cycle Yam Powder”. It takes a decade to cultivate the land, and only one season of yam is grown every ten years. Yam farmed in such fertile and robust land to absorb rich nutrients. The iron stick yam pulp is directly made into powder.
Dimensions & Packaging: 120mm x 120mm x 150mm
Tags: Creative Yam powder packaging design
Design Challenge: How to use the design to embody the cultivation of yams in this 10 years of waiting and persevering, how farmers constantly improve the soil quality, persevering for 10 years, what has the land gained? What did yams gain? What can consumers get from yams?
Project Duration: The project was launched in Zhengzhou in April 2020, completed in Zhengzhou in July 2020.
Research: We will wait 10 years, 10 years of effort, with visual performance, let the consumer perception. Many consumers have been shocked by the idea of a quarter of yams after 10 years of hard work, and the products have been selling well.
Inspiration: On the current market, most yams are planted for a season every year. 10, represents the planting cycle of the land is ten years. In this cycle, no crops are farmed on the land. The yams grown on this land ten years later are extremely nourishing. We take elements from swallows in springs, cicadas in summers, busy farming in falls, cedars in winters, and plowing farmers, turned into a visual symbol of "10" to show the season change in the decade, and depict them on the delicate box.
Image Credits: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU