Butterfly Acrobat Wine Packaging

Butterfly Acrobat Wine Packaging
by Ximena Ureta

• Awarded April 15, 2022
• CLIENT: CCL Label
• 29.216

Butterfly Acrobat is a wraparound label for a bottle of Chilean wine. The design shows a woman who flies during a circus act, surrounded by butterflies. The graphics combine circus imagery with the flowers and fruits named in the tasting notes. The label measures 14 by 11 centimetres and is printed on self-adhesive paper with a pearly silver texture. Printing is done in six colours with digital technology, and the finishes include gold foil, mechanical relief and a medium gloss varnish. The paper is certified for responsible forest management.