Iron Graphics, Illustration and Visual Communication Design · 2022
Emotions Posters
by Rui Ma
- A' Design Award 2022 Iron Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2022
- CLIENT: Rui Ma
- Estimated Number of Design Views: 18,976
- Verification code AB49E01FF8 · Verify this award
About Emotions Posters
What would emotions look like in the visual world? This series of posters named Emotions represent four different types of basic emotions in visual form. The four emotions are Joy, Anger, Sadness, and Fear. The designer used contemporary visual language including abstract illustrations, vibrant colors, and dynamic typography to show the connection between emotions and facial expressions. In this design system, each visual language works as individual designs on its own. At the same time, all the poster designs work as a system.
Press Kit
- Unique Properties
- Emotions is a series of posters that represent four different types of basic emotions - Joy, Anger, Sadness, and Fear. The posters also show the connection between emotions and facial expressions in visual form. The design was created in its own grid with abstract illustrations, vibrant colors, and dynamic typography. At the same time, each graphic, illustration, and typography also work as individual designs on its own.
- Dimensions & Packaging
- Each poster application was designed in its unique form depending on the dimension. At the same time, all the poster designs work as a system.
- Tags
- Graphic Design, Illustration, Posters, Visual Communication
- Production Technology
- The posters were created and designed with Adobe Illustrator and Photoshop.
- Design Challenge
- Emotions can be abstract and also representational at the same time. The challenge of the project was how to visualize emotions in playful and contemporary design/illustration styles. The research on the connection between facial expressions and emotions was also a challenge but an interesting subject.
- Project Duration
- 2021 Los Angeles
- Operation Flow
- This series of posters were designed for both digital and print applications. The posters can be viewed on screens, prints and OOH, etc.
- Research
- The research of this project was based on information about the subject from the internet.
- Inspiration
- I was reading a few psychology books recently and a question came to my mind: What would emotions look like in the visual world? So I did the research and created the posters with graphics and illustrations in English and Chinese.
- Image Credits
- English font: Raoul Audouin & Velvetyne Type
Colors of Emotions Posters
Design Interview about Emotions Posters
I was reading a few psychology books recently and a question came to my mind: What would emotions look like in the visual world? So I did the research and created the posters with graphics and illustrations in English and Chinese.
The main focus is creating illustrations of the emotions in a clear and creative way.
I would like to create more design of different type of emotions.
An inspiration.
I was inspired by the idea of emotions in visual form.
The public
Creating unique illustrations, combining English type and Chinese type.
It means the concept-Emotions.
Adobe AI and Photoshop.
Creating illustrations to show the emotions in a visual form.
Technology plays a critical role, the design was created by using Adobe Suite.
The research of this project was based on information about the subject from the internet.
Emotions can be abstract and also representational at the same time. The challenge of the project was how to visualize emotions in playful and contemporary design/illustration styles. The research on the connection between facial expressions and emotions was also a challenge but an interesting subject.
I believe it is worthy to be seen and known by more people.