Lineage de La Foliole Packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Lineage de La Foliole Packaging
by TIGER PAN

Awarded April 15, 2022
CLIENT: Shenzhen Tasly Industrial Co., Ltd.
32.899

Lineage de La Foliole is a packaging design for Pu'er tea essence. Pu'er tea normally requires up to nine manual steps, while the tea essence allows the taste to be enjoyed through a faster extraction method. The packaging carries a tea leaf shaped icon with a granular texture, which refers to the extraction of the essence from large Pu'er leaves. Chinese characters in the Song Ti font are arranged in different forms to give a classical tone. Lines and selected elements are gold stamped, and the illustrations are framed in gold.

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