Packaging Design Award Winner.
Awarded for Good Packaging Design.
Strong Tiger is a limited edition packaging design for a Chinese baijiu. The design marks the Year of the Tiger in the Chinese Zodiac. The tiger head is drawn in an abstract form, inspired by a samurai helmet from the Warring States period in Japan. Sharp straight lines shape the bottle body and express a firm and unyielding character. The bottle is made of glass, which adds gloss and texture to the surface and sets the product apart from ceramic bottles. A bright color and a clear layout of information help buyers recognize the product from a distance.
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