Packaging Design Award Winner.
Awarded for Good Packaging Design.
Yukidoke Mitsu is a gift package for brand-name strawberries grown in Mizukami Village, Kumamoto Prefecture. The strawberries have a high sugar content and are harvested when the snow melts in the high altitude village, where the headstream of the Kuma River is found. The design covers a pasted paper box with textured white paper that suggests falling snow. A strawberry motif is applied in red foil stamping. The box measures 242 by 160 by 57 millimetres and has a lid on top. The solid box gives a sense of luxury suited to gift giving.
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