Gold Security, Safety and Surveillance Products Design · 2022
Meraki MV2 Flex Camera
- A' Design Award 2022 Gold Winner in Security, Safety and Surveillance Products Design
- Awarded April 15, 2022
- CLIENT: Cisco Meraki
- Estimated Number of Design Views: 699,836
- Verification code 14BB68A376 · Verify this award
About Meraki MV2 Flex Camera
Meraki MV2 is a security camera designed for indoor and commercial spaces. A hinge mechanism allows the camera to fold into a compact bowl shape or to open into a standing form. The lens can be aimed in many directions, and the camera can be placed on a desk, a wall or a ceiling. Onboard processing and cloud management remove the need for additional servers and software. Machine learning supports object detection, classification and tracking in real time. Wireless connection, USB-C and mobile setup make the installation simple.
The Meraki MV2 Flex Camera by Nick Kawamoto emerges from a distinguished tradition of humanistic technology design that seeks to reconcile the functional imperatives of electronic devices with the aesthetic sensibilities of contemporary interior environments. This award-winning surveillance camera demonstrates remarkable formal intelligence in its resolution of competing design requirements, achieving a balance between visual discretion and confident presence through its carefully calibrated proportions and material selections. The serpentine neck articulates a gesture of attentive observation while simultaneously evoking organic growth patterns found in nature, perhaps suggesting the unfurling of a fern frond or the elegant curve of a swan's neck, thus softening the technological implications of its surveillance function through biomorphic association. The designer appears to have drawn upon the vocabulary of mid-century organic modernism while incorporating contemporary manufacturing capabilities that permit complex compound curves to be executed with precision and consistency. The chromatic restraint evident in the predominantly white palette positions the device as a neutral presence capable of integration into diverse architectural contexts, while the dramatic black lens dome acknowledges the camera's essential purpose with confident directness rather than attempting concealment. Material choices reveal thoughtful consideration of both tactile and optical qualities, with the matte housing surface minimizing distracting reflections under varied lighting conditions while the glossy dome surface facilitates optical performance. The circular base provides visual stability and practical functionality, anchoring the dynamic upward movement of the form while suggesting the possibility of rotational adjustment. Viewers are invited to consider how contemporary designers navigate the challenge of creating technological objects that must fulfill specific functional requirements while contributing positively to the visual environments they inhabit.
Press Kit
- Unique Properties
- MV2 brings enterprise-grade security and analytics together in a flexible, compact form. A unique hinge, flexible mounting, wireless capability, USB-C, and mobile onboarding enables a seamless install. Onboard CPU and cloud management eliminates infrastructure and software requirements. MV2 uses machine-learning for real-time object detection, classification, and tracking with no servers or hardware required. The API data provides journey mapping insights for safer, more efficient processes.
- Dimensions & Packaging
- -76mm x 68-129mm
-Expansive coverage with a wide 103° horizontal field of view
-High-definition video with 4MP sensor and 1080P video resolution
-Built-in motion analytics for intelligent insights
-In-camera machine-learning capability for intelligent object detection
-Simplified management with Meraki cloud architecture
-Secure boot and firmware backed by hardware security chip
-Secure video access and privacy with user accounts
-Integrated wireless
-Night vision with IR illumination up to 8m - Tags
- Meraki, MV2, Smart Camera, Security Camera, Cisco Systems, Flex Camera
- Production Technology
- MV2 has 50 unique parts dialed in for the right fit and feel. Two complex hinge mechanisms allow for thousands of adjustments without losing holding power, all while passing live data wires. The components in the hinge are assembled with less than a 0.02mm tolerance, thinner than a human hair. Plastic and metal injection molding, machining, die casting, welding, and stamping are only a few of the processes used to make the parts inside an MV2. AI inspection on the assembly line ensures quality.
- Design Challenge
- The design challenge had two main objectives: Match the bowl shaped aesthetic of the MV line, and be able to aim the lens in any direction from a variety of desk, wall, and ceiling installations. The original MV design was intended for dome cameras only so it did not lend itself to a flex camera. The concept to transform from the compact bowl shape to a freestanding form using a hinge solved both objectives while giving the MV2 a unique and playful character that’s perfect for the SMB customer.
- Project Duration
- The project concept started in June of 2016 and began shipping in June of 2021.
- Operation Flow
- The MV2 is packaged in its opened, standing form, so that the user immediately begins to play with the hinge mechanism upon unboxing. This playful initial experience informs the user how they will eventually aim the view. Swiveling the base, lifting the hinge, and rotating the lens is a seamlessly intuitive process that brings joy to the user, creating a personal connection to the product. MV2 can be deployed in a simple standing scenario, on the wall, or on the ceiling with the mounting plate.
- Research
- We began with the previous bowl shaped MV camera as a baseline and began sketching and prototyping ways to make the shape more versatile. Whether it was with 3D printed parts or pieces of fruit from our lunch, we learned continually over the first few years what was important for MV2's usability. Many adjustable products were studied via tear downs. No corner of our work space was exempt from testing an install scenario; the camera had to be able to be mounted anywhere and aimed at anything.
- Inspiration
- The security camera space is saturated with mundane boxes, domes, and cylinders that lack individuality and character. The MV2 is a bellwether for human centered design and user experience. It’s rare to find an object so perfectly balanced between functionality and personality. MV2 had to feel at home in a server closet or in a boutique coffee shop so it’s friendly, not intimidating. Transforming compact to standing mode gives MV2 a playful personality that transcends typical camera aesthetics.
- Image Credits
- Cisco Systems Inc.
- Patents
- Patent Pending. #1027877. Nick Kawamoto, Daniel Lee, Ram Swamy, Ian Snyder, Nick Abalos, Parmis Taidy, Brad Palladino. 2020. US.
Colors of Meraki MV2 Flex Camera
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G0E1 ShopGrand Interview about Meraki MV2 Flex Camera
The MV2's transformation from a compact bowl shape to an expanded mode was a result of our user-centric design approach. Instead of following traditional security camera standards, we prioritized the diverse needs of our users—from large corporations with dedicated IT teams to small, family-owned businesses without technical staff. This required a camera that was both supremely simple to set up, yet versatile enough to adapt to any environment.Our research highlighted a common issue with existing mini flex cameras: they often had literal blind spots due to rigid aiming mechanisms, which restricted installation options and view angles. To solve this, we envisioned a camera that could offer the broadest range of viewing angles, even from unconventional positions. Over the course of our five-year development process, we tested and refined numerous mechanisms and configurations, ultimately creating a solution that offers a variety of mounted and freestanding capabilities.This approach allowed us to create a compact security camera that not only meets a wide array of user needs but also remains intuitive and easy to use, setting new standards in the industry.
The Meraki MV2 Flex Camera's design was thoughtfully crafted to seamlessly fit into both technical and commercial environments, such as server closets and boutique coffee shops. Users in these different settings have distinct priorities: those in a server closet prioritize advanced functionality, reliability, and performance, while those in a coffee shop value convenience, aesthetics, and flexibility.To achieve this versatile aesthetic, we focused on several key design elements. The MV2's compact size allows it to remain discreet, whether it's magnetically mounted to a server rack or freestanding on a shelf next to espresso cups. Its refined sculptural styling and unique form factor create a sense of intrigue and sophistication upon closer inspection, appealing to both technical and creative spaces.The camera's satin silver and textured white exterior subtly reflect surrounding colors, enabling it to blend harmoniously into any environment. This neutral color palette ensures that the camera complements various interior designs without drawing unnecessary attention. Additionally, the flexible mounting options enhance its adaptability, allowing it to fit seamlessly into diverse spatial configurations.By integrating these design elements, the MV2 Flex Camera successfully bridges the gap between technical functionality and aesthetic appeal, meeting the diverse needs of users across different environments while maintaining an intuitive and accessible design.
Achieving the exceptional precision required for the Meraki MV2 Flex Camera's hinge mechanism involved overcoming significant engineering challenges. The hinge needed to be easy to adjust yet robust enough to hold a view angle through vibrations or accidental bumps. It needed to endure tens of thousands of adjustments without losing holding power, while passing data cables. It needed to be as compact and slim as possible to achieve a balanced proportion with the other elements in the design.Our team worked closely with the mechanical design team, drawing inspiration from high-performance data-passing hinges used in laptop computers. Given the extreme performance and aesthetic requirements, we partnered with select manufacturers specializing in precision engineering. Their ability to maintain tight tolerances during production was crucial. These experts assemble the hinge and ship it internationally to our main camera assembly factory in Taiwan, ensuring every MV2 meets our stringent design specifications.Through this meticulous process, we developed a hinge mechanism that balances durability, precision, and aesthetics, essential for the MV2's functionality and user experience.
The integration of machine learning and AI capabilities within the Meraki MV2 Flex Camera's compact form factor marks a significant advancement in making sophisticated security technology more accessible to small and medium-sized businesses (SMBs). By embedding AI and machine learning directly into the camera, we remove the need for costly, separate analytics hardware or complex software systems. This reduction in overall costs makes advanced security features more affordable for SMBs with limited budgets.The camera's AI-powered features are designed to be user-friendly, requiring minimal technical expertise for setup and operation. This simplicity allows businesses without dedicated IT teams to leverage powerful security tools effectively. The streamlined deployment process reduces the learning curve, making it easier for SMBs to adopt these technologies.Moreover, the MV2's compact design includes scalable AI capabilities that adapt as a business grows. SMBs can start with a few cameras and expand their system while maintaining access to advanced features like object detection and real-time alerts. This scalability ensures that the camera grows with the business, providing consistent security support.The machine learning algorithms enable the camera to process and analyze video data in real-time. This provides businesses with actionable insights for immediate threat response and streamlines operations. Integration with cloud-based management platforms further simplifies system control and monitoring, allowing SMBs to manage their security remotely without needing extensive on-premises infrastructure.By incorporating these technological advancements, the Meraki MV2 Flex Camera empowers SMBs to enhance their security posture. These tools, traditionally reserved for larger enterprises, level the playing field and effectively protect assets and operations.
During the concepting phase for the Meraki MV2 Flex Camera, our team’s imagination and creativity allowed us to explore freely, leading to insights gained from unexpected places. A key moment occurred at the lunch table when a designer sliced an orange in half, revealing its intricate interior. This sparked an idea: what if our camera could unfold in a similar way, revealing an unexpected and beautiful surprise?We quickly experimented by reorienting the two halves, discussing potential mechanisms with the engineers at the table. Using a chopstick, we connected the halves, creating a crude yet intriguing mock-up on a plate. Despite its simplicity, this exercise inspired us to jump into CAD software and 3D print rough concepts that same day utilizing a hinging arm.This process demonstrated the power of everyday objects in inspiring innovative design. It emphasized the importance of tactile exploration and how even the most mundane objects can inspire creative ideas. By fostering an open and collaborative environment, we translated unanticipated insights into the MV2's design. The result was a product that combines functionality with an element of surprise and delight.
The inspiration for crafting a memorable unboxing experience for the Meraki MV2 Flex Camera stemmed from our desire to create an immediate emotional connection between the user and the product. We recognized that first impressions matter, and the unboxing experience is the critical first touchpoint that sets the tone for the user's relationship with the camera. By designing an engaging and intuitive process, we aimed to spark excitement and curiosity, encouraging users to explore the camera's features right away.Showcasing innovation was also a key consideration. The hinge mechanism is a standout feature of the MV2, and we wanted users to appreciate its functionality from the moment they open the box. By strategically positioning the camera in a half-open configuration, we ensured that users would interact with the hinge immediately, highlighting its versatility and ease of use.Our approach was grounded in a user-centric design philosophy that prioritizes intuitive and pleasant interactions. By making the unboxing process straightforward and engaging, we aimed to minimize any potential friction, enhancing the user's overall experience with the product.We designed the unboxing journey to tell a story, guiding users through a sequence of discoveries. This narrative approach not only informs users about product features but also builds anticipation and satisfaction as they uncover each element. Through tactile and visual elements, we sought to evoke positive emotions. High-quality materials and thoughtful packaging design contribute to a premium feel, reinforcing the product's value and leaving a lasting impression. By focusing on these elements, we created an unboxing experience that introduces the product while establishing a meaningful connection with users, enhancing their engagement and satisfaction from the very first interaction.
The journey of the Meraki MV2 Flex Camera from concept to winning the Gold A' Design Award has deeply reinforced the importance of balancing technical innovation with user-centered design. Achieving this balance requires quality execution, which demands bravery and support from the entire team. The camera’s tight tolerances and seamless surfaces, where nothing appears pieced together, showcase the serious effort from our engineering team. Design is only as good as its execution, and it truly takes a village to bring a product to life.Throughout the development process, it was essential to advocate for the design as it transitioned into the engineering and manufacturing phases. A lot can change from the initial concept to the final product, so preserving the industrial design essence and alignment with brand identity was crucial. Our core values drive us to bring "Everybody In," fostering a collaborative effort that enhances the final product.Winning the Gold A' Design Award affirms that when technical innovation aligns with user needs and experiences, and is supported by a cohesive team effort, the result is a product that is not only functional but also deeply valued. This achievement has underscored the significance of teamwork and advocacy in crafting products that resonate with users.
The incorporation of thoughtful details, such as the silver surface reveal of the Meraki MV2 Flex Camera, plays a crucial role in transforming a traditionally utilitarian device into a more engaging and appealing product. One of the key design elements is the element of surprise. Introducing a sleek silver surface on the internal surfaces captures the user's attention and creates a memorable experience when the camera is unfolded. This unexpected detail adds sophistication and intrigue, elevating the camera from a mere tool to a carefully crafted object.Aesthetic appeal is also enhanced by the silver finish, which reflects light to highlight the camera's form and features and bring nearby environmental colors into the product. This helps the device blend into its environment from afar, while elevating the aesthetic up close, making it both functional and a design statement. The smooth, organic surfaces encourage tactile engagement, inviting users to interact with the camera physically. This tactile experience reinforces its quality and durability, contributing to a sense of satisfaction and confidence.By focusing on small details, we demonstrate a commitment to quality and craftsmanship. This attention to detail signals to users that every aspect of the camera has been carefully considered, enhancing their trust and appreciation.
The development of the Meraki MV2 Flex Camera was marked by several pivotal moments that significantly shaped its final design. The lunch table interaction, where a designer sliced an orange to reveal its intricate interior, was a key moment in concept inspiration. Modeling the internal surfacing by hand using clay was another crucial step, allowing us to rapidly explore various complex surfaces before refining the shape with 3D modeling. Experimenting with 3D printed mock-ups to ensure virtually any view angle was possible was also essential in the process. Finding the right partner to enable our ideal hinge design was another significant moment, as it validated our design and ensured precision and durability. Each of these moments contributed to the camera's innovative design, balancing functionality with user-centric features.
The Meraki MV2 Flex Camera embodies a forward-thinking design approach that is set to influence the future of security product development, focusing on user experience and aesthetics. Insights from diverse environments shaped its dual-form factor and intuitive design, ensuring seamless integration and functionality across settings. A key aspect of the MV2's design is its user-centric focus, emphasizing simplicity and ease of use, which benefits both consumer and enterprise technology. Whether for a large corporation or a small business, people interact with our products, and everyone appreciates well-designed solutions that address their needs and streamline usage.Our products are simple, but not plain; professional, yet not complicated. They communicate effectively without being authoritative and maintain consistency without being confined. They're brave in design without being tough to use. The MV2’s functional and aesthetic appeal evokes delight and pride with its thoughtful details. Overall, the MV2 Flex Camera exemplifies a holistic design philosophy that balances functionality, aesthetics, and user experience, setting a new standard for innovative and desirable security products that resonate with all users.