Jelly Tea Regimen Service

Service Design Award Winner.
Awarded for Good Meta, Strategic and Service Design.

Jelly Tea Regimen Service
by Can Zhu

Awarded April 15, 2022
CLIENT: Zhejiang University
90.572

Jelly Tea is a health service and functional food system for young office workers. The jelly is made from Chinese tea and from plants used as both food and medicine. Six varieties were produced, each with a specific effect and taste. Vending machines allow the products to be obtained quickly, while a mobile mini program offers online purchase and simple games. Users complete weekly tasks, such as daily exercise or early sleeping hours, to unlock further game content and rewards. The aim is to support long-term healthy habits and not only immediate needs.

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