Memory of Jiangnan Poster

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Memory of Jiangnan Poster
by YI WU

Awarded April 15, 2022
CLIENT: Seoul National University of Fine Arts
10.615

Memory of Jiangnan is a poster based on a traditional Chinese poem. The design draws on the characteristics of oracle bone inscriptions and seal script, which are simplified into clear graphic forms. Traditional elements are transformed graphically, deconstructed and recreated, with three-dimensional experiments applied to the letterforms. The poster is produced by digital printing and measures 70 by 100 centimeters. The intent is to present the charm of Jiangnan culture, Chinese characters and ancient poetry to an international audience.

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