Iron Graphics, Illustration and Visual Communication Design · 2022

Reconstruct Posters

by Haku Wang

A' Design Award 2022 Iron Winner in Graphics, Illustration and Visual Communication Design
Awarded April 15, 2022
CLIENT: Common Space
Estimated Number of Design Views: 8,610
Verification code 4814D8A485 · Verify this award

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About Reconstruct Posters

Reconstruct is a set of posters designed to encourage reconnection within a community. The first poster uses graphic filling and stacking to show an anxious person. The second builds a box shape as a symbol of a camera that records a moment of change. The third redraws the form of a Gambiered Canton Gauze Zongzi with lines and rectangles, and these lines also stand for the links between people. The posters are printed in A2 size on paper and are also prepared for digital displays and animated versions on social media.

Press Kit

Unique Properties: The set of posters was designed for advocating the importance of re-connection among community in the post-epidemic era. The first poster uses graphic filling and stacking to represent an anxious person facing the epidemic. The second constructs a special box as a symbol of a camera, which documents the critical moment of changes. The third reconstructs the shape of Gambiered Canton Gauze Zongzi through lines and rectangles. These lines also symbolize the connection between people.
Dimensions & Packaging: The posters are normally printed in A2 size, 420 x 594 mm. They are printed on Takeo Saigen paper, 200g. Also these posters are produced for digital displays (1080 x 1800 px).
Tags: Graphic Design, Poster, Illustration, Typography, Campaign, Community, Reconstruction, Reconnection
Production Technology: The posters were created by designer with Adobe Illustrator, Affinity Designer and Adobe After Effects software.
Design Challenge: The challenge of this project is to find the principle of things and reconstruct a new way of perceiving the world using graphic design methods.
Project Duration: The project has started since September 2021 in Foshan.
Operation Flow: The posters are designed as for print production and for digital purposes. They are designed for the community displays, arousing viewers’ interest, and then directing them to participate the activities and follow the official account of the organization to get the details. They are also for digital promote campaign. On social media, these posters are transformed into animated graphics.
Research: The research of this design is based on constructivism and Kandinsky’s Points and Lines to Plane, exploring the essence of substances through the study of the composition of the world and reconstructing a new way of perceiving the world.
Inspiration: Since the outbreak of the epidemic, people have been forced to live in small-scale communities and are under tremendous mental pressure. The design, which was inspired by Kandinsky’s research on points, lines, planes and colors, aims to build a new bridge between thinking and vision. With the use of these fundamental elements, it reconstructs a new way of perceiving the world and arouses people’s urge to interact and communicate.