Better Bodies Hi Brand Identity

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Better Bodies Hi Brand Identity
by Takahiro Eto

Awarded April 15, 2022
CLIENT: Better Bodies Hi
2.625.894

Better Bodies Hi is a brand identity for a workout studio. The identity is based on a typeface that transforms in three stages. As visitors move from the reception to the workout area, the lettering on the signs becomes thicker and larger. The thinnest style is used sparingly at the reception to create a calm atmosphere. The boldest style is used in the workout area at a height of more than one meter. The typeface is applied to the logo, the website, signage and printed items. The changing lettering helps users prepare the body and mind for exercise step by step.

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