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Xiao Feng Yin Yue Greentown Sales and Exhibition Center by Zhijun Zhong
Xiao Feng Yin Yue Greentown Sales and Exhibition Center by Zhijun Zhong
Xiao Feng Yin Yue Greentown Sales and Exhibition Center by Zhijun Zhong
Xiao Feng Yin Yue Greentown Sales and Exhibition Center by Zhijun Zhong
Xiao Feng Yin Yue Greentown Sales and Exhibition Center by Zhijun Zhong

Herabenna

Silver Interior Space and Exhibition Design · 2022

Xiao Feng Yin Yue Greentown Sales and Exhibition Center

by Zhijun Zhong

  • A' Design Award 2022 Silver Winner in Interior Space and Exhibition Design
  • Awarded April 15, 2022
  • CLIENT: Herabenna
  • Estimated Number of Design Views: 13,482
  • Verification code 4DEDC148EE · Verify this award
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About Xiao Feng Yin Yue Greentown Sales and Exhibition Center

Xiao Feng Yin Yue Greentown is a sales and exhibition center in Nansha District, Guangzhou, China. The interior covers 900 square meters on a single level. The design recalls the Cantonese water town scenery and fishing village culture of the area, which has faded as the city has grown. Elements drawn from Chinese ink painting, reeds, silk and lanterns are integrated into the space. Natural materials such as marble, wood and tree branches are used. Large empty areas keep the interior simple and calm.

Press Kit

Unique Properties
This project located in Nansha, Guangzhou, there had unique Cantonese water town scenery and fishing village culture, but with the development of the city, this scene has gradually disappeared. The designer extracted the culture from the fishing village, using the simple and natural design philosophy to recreate the old scene of the water town. Many elements such as Chinese ink painting, silk and lantern are integrated into the space for express excellent Chinese culture and advocate a simple, elegant and pure lifestyle.
Dimensions & Packaging
Flat layer, 900 Square Meter
Tags
Interior Design, Nature, Cultural Characteristics, Water Town in Lingnan, Neo-Chinese Style
Production Technology
This project use a lot of natural materials, including marble, wood, tree branches, etc. Through fine processing and blending of art, designer create a space that surrounded by nature but you can still feel the exquisite design, interpreting the relationship between human and nature.
Design Challenge
The difficulty of the project lies in how art design meets the aesthetic and use needs of the times while maintaining harmony with the ecological nature in the process of urban economic development, so as to allow people to feel a peaceful, comfortable and elegant living atmosphere when living in the city, and to precipitate an impetuous soul. The designer left a large proportion of the space blank, removed the complicated things and kept the space simple, introduced the memories of the city, integrated emotions in the design, thus creating the scenery and atmosphere in the design, and arousing the resonance between people and the space.
Project Duration
The project started in 2019 and completed in September 2020.
Located in Jiangling North Road, Nansha District, Guangzhou, Guangdong province, China.
Operation Flow
At the beginning of the design, the designer hoped to create a space full of humanistic care. He conducted field investigations of the local cultural background so as to understand local customs. After collecting and summarizing, the designer extracted reeds, silks, fishing nets and other classic elements deeply rooted in the city. Through these elements, the design awakens the resonance between human and space, and balances the relationship between development and nature between disappearance and retention.
Research
How to integrate natural environment, local culture and art in this project? The location of the project has its unique cultural background, the designer advocates that design comes from life and based on humanistic care, pursuing the balance between urban development and natural ecology. The designer conducted field investigations, experienced local culture, extracted elements from the natural landscape and ancient Chinese poetry, use those elements to connect nature and design.
Inspiration
Nansha district is the only coastal area of Guangzhou, as known as the starting point of the Maritime Silk Road. The designer conducted field investigations of the local cultural background, a poetry of the poet Wan Sui from the Ming Dynasty came up in his mind. The designer was inspired by the poetry and integrated elements from Chinese ink painting, fishing village, reed and silk into this project.
Image Credits
Image #1: Photographer Yi Qian Du, 1, 2020.
Image #2: Photographer Yi Qian Du, 2, 2020.
Image #3: Photographer Yi Qian Du, 3, 2020.
Image #4: Photographer Yi Qian Du, 4, 2020.
Image #5: Photographer Yi Qian Du, 5, 2020.

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We transform hotels, luxury residences, and commercial spaces into culturally-rich environments that balance traditional Chinese aesthetics with contemporary elegance. With 15+ years crafting interiors for The Westin, White Swan Hotel, and Vanke, we bring award-winning expertise to every project.

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