Xi Jiu Hanmi Liquor Packaging

Xi Jiu Hanmi Liquor Packaging
by Luo Heng

• Awarded April 15, 2022
• CLIENT: Laboratory and Hopeful
• 53.078

Xi Jiu Hanmi is a packaging design for a Chinese liquor. The bottle uses an octagonal structure instead of the common round bottle. The cap shape is drawn from a Han dynasty palace tower, and the body refers to a Shuang Mao jade ornament. The bottle shoulder carries illustrations of four sacred animals: the azure dragon, the white tiger, the vermilion bird and the black tortoise. The bottle is made of high grade matte sprayed glass. The box is embossed and hot stamped in black, gold and dark red. The design reflects Han dynasty court culture.