Plant Selected Beverage

Plant Selected Beverage
by Blackandgold Design (Shanghai) Co., Ltd.

• Awarded April 15, 2022
• CLIENT: Yili Group
• 12.131

Plant Selected is a packaging design for a range of plant-based drinks. The container is a PET bottle covered with matte film, measuring 60 mm in width, 60 mm in depth and 177 mm in height. Green is used for the soya drink and blue for the oat drink. The product name is set in a large graffiti-style English font, and gold soya beans and oats are integrated into the letters. A fully colored background forms a strong color block on the shelf. Product benefits are placed at the bottom to inform consumers.