Lay's 2021 Mood Match Food Packaging

Lay's 2021 Mood Match Food Packaging
by PepsiCo Design and Innovation

• Awarded April 15, 2022
• CLIENT: PepsiCo Design and Innovation
• 19.663

Lay's 2021 Mood Match is a limited edition snack food packaging series created for an exclusive social media giveaway. The set includes four designs inspired by mood rings, each linked to positive memories and emotions. The stated intent is to invigorate a sense of energy or to offer a sense of comfort. Each design is matched to a flavor and a feeling: gratitude for Grilled Cheese and Tomato Soup, optimism for Cappuccino, feistiness for Chili and cheerfulness for Salted Caramel. The packaging offers a short break from daily reality.