Bronze Packaging Design · 2022
Dr Alva Astronomy Gift Box
- A' Design Award 2022 Bronze Winner in Packaging Design
- Awarded April 15, 2022
- CLIENT: Dr Alva
- Estimated Number of Design Views: 12,139
- Verification code 3934B1F1F8 · Verify this award
About Dr Alva Astronomy Gift Box
Dr Alva Astronomy is a gift box designed for the Mid-Autumn Festival, a traditional Chinese celebration. The box holds moon cakes and a small projection lamp shaped like a telescope. The telescope is taken out, placed in the observatory section of the box and rotated to project an image of the moon. The design refers to the custom of moon viewing and to the idea of bringing the moon into every household. The gift box is made of cardboard and paper with printing and plexiglass parts, and measures 350 by 350 by 550 millimetres.
Press Kit
- Unique Properties
- Dr Alva Astronomy is a gift box packaging design for the traditional Chinese festival "Mid-Autumn Festival". The gift box conveys the concept of Dr. Alva's courage to explore the ecological balance of the skin. During the Mid-Autumn Festival in China, people have the custom of viewing the moon. The gift box can project the moon, which means bringing the moon into thousands of households.
- Dimensions & Packaging
- 350mmx350mmx550mm
- Tags
- Mid-autumn festival, Gift box, Moon cake gift box, Dr Alva space capsule, Full moon, Moon viewing, Moon
- Production Technology
- Cardboard, Paper, Printing, Projection lamp, Plexiglass,
- Design Challenge
- Box structure, Creative concept, Plexiglass mold opening, Projection lamp printing
- Project Duration
- The project started in Shenzhen in June 2021, completed in Shenzhen in August 2021, and exhibited in Shenzhen in August 2021
- Operation Flow
- Take out the telescope, put it in the observatory, rotate the telescope to project the moon
- Inspiration
- The Mid-autumn Festival, exploration, moon watching, and keywords are the concepts that Dr Alva wants to convey. We use the spaceship to travel in space and human beings to explore the universe to reflect the spirit of exploration that the brand wants to convey. In the design of the gift box, we use a lamp that can project the moon to reflect bringing the moon into thousands of households to appreciate the moon. The gift box given to customers not only contains moon cakes but also a moon.