Iron Movie, Video and Animation Design · 2022
Uncontrolled Love Publicity for Public Exhibition
by Ziyue Hu
- A' Design Award 2022 Iron Winner in Movie, Video and Animation Design
- Awarded April 15, 2022
- CLIENT: Lu Xun Academy of Fine Arts Museum
- Estimated Number of Design Views: 15,443
- Verification code F1924D799C · Verify this award
About Uncontrolled Love Publicity for Public Exhibition
Uncontrolled Love is a publicity project for a public exhibition against domestic violence. The project includes a website, posters and an animated video. The exhibition presents the negative effects of domestic violence on children through real events and works of art. Visitors are shown how such treatment can harm the physical and mental health of children. Deep colors and a carefully developed painting style were selected to make the message direct and engaging. The aim is to help parents recognize harmful ways of educating children.
Press Kit
- Unique Properties
- This is a publicity work for a public exhibition against domestic violence, which includes website design, poster design and animated video publicity.
In this exhibition ,we show the negative effects of domestic violence on children from the perspectives of real events and works of art ，so that visitors can realize how much this kind of education can harm children’s physical and mental health.In order to make parents aware of the wrong way to stop the domestic violence against children. - Dimensions & Packaging
- Video size: 1920*1080
- Tags
- Animated video, web design, exhibition promotion, anti-domestic violence
- Design Challenge
- The most difficult part of this design activity is how to present the contents of the exhibition to the audience in a more straightforward and appealing way. In terms of color style and pictures, we have chosen deep and appealing content. The style of painting is also the result of many attempts.
- Research
- What we are studying is different types of domestic violence and the impact of domestic violence on children's development. We collect news materials and related statistics on the Internet to provide conceptual support for our work. Our goal is to change parents' attitude towards children's education, so that parents can reflect on whether they inadvertently hurt their children in the process of education.
- Inspiration
- We were inspired by all the current events in the news and by our own experiences of domestic violence growing up. Too many children today live in the shadow of domestic violence. Their hearts are weak and incomplete. Parents are always doing harm to their children invisibly. It could be physical violence, apathy or a strong desire to control. Even if sometimes parents just want to vent their worries, what they say unintentionally can have a lifelong negative impact on their children.